🛒 OCO Jam Labels.
Our family makes our own jam a few times every year, and it's turned into a pretty big thing.
I have long held the role of label-maker, but last year I upped my game.
I studied styles used by major supermarkets, and developed a new label style for OCO, my personal supermarket brand.
As you can see, the OCO packaging uses bold colours to appeal to the shopper while sat on the imaginary shelf.
As well as this, it uses images of the produce to demonstrate it's fresh, organic credentials.